{"id":87573,"date":"2022-09-23T12:39:38","date_gmt":"2022-09-23T12:39:38","guid":{"rendered":"https:\/\/bigsem.com\/sports-law\/"},"modified":"2024-01-26T10:57:46","modified_gmt":"2024-01-26T10:57:46","slug":"sports-law","status":"publish","type":"page","link":"https:\/\/bigsem.com\/en\/sports-law\/","title":{"rendered":"Caso de \u00c9xito – Sports Law Institute"},"content":{"rendered":"
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SPORTS LAW INSTITUTE<\/strong><\/p>\n\n\n\n

Multiplied Conversions with our Sales Funnel<\/h1>\n\n\n\n
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Through a funnel that combined paid traffic acquisition, email marketing and communication via Telegram, they managed to increase the number of leads and multiply the sales of their International Master’s Degree in Football Law.<\/p>\n\n\n\n

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\n\nBook a consultancy<\/a>\n\n\n\nSee the solution<\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n
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+32%<\/p>\n\n\n\n

Sales<\/p>\n\n<\/div><\/div><\/div>\n\n

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+192%<\/p>\n\n\n\n

of Visibility<\/p>\n\n<\/div><\/div><\/div>\n\n

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+366%<\/p>\n\n\n\n

of ROI<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE COMPANY<\/strong><\/p>\n\n\n\n

Leading Law School in the Sports Sector in Spain and Latin America<\/h2>\n\n<\/div><\/div><\/div>\n\n
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Sports Law Institute is a digital school that offers legal training in the sports field both in Spain and in Latin American countries.<\/p>\n\n\n\n

Its flagship product is the International Master’s Degree in Football Law, an online course aimed at professionals who want to become sports lawyers specialising in football. Its value proposition is to offer quality training at an affordable price.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE CHALLENGE<\/strong><\/p>\n\n\n\n

Duplicate the Database and Increase Conversions<\/h2>\n\n<\/div><\/div><\/div>\n\n
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Before teaming up with BIGSEO, Sports Law Institute offered a product that fulfilled a need not yet met by the competition: cheap, quality training to become a lawyer in the football sector.<\/p>\n\n\n\n

It first launched when the vast majority of its target audience was confined at home by the pandemic. A time when the consumption of infoproducts of all kinds increased exponentially.<\/p>\n\n\n\n

These results were not repeated in the following editions. And, beyond the decline due to deconfinement, its database showed evidence of being depleted.<\/p>\n\n\n\n

The objective was clear: to nurture the database with new qualified leads and reverse the downward trend in enrolments for the third edition of the master’s degree.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n

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THE SOLUTION<\/strong><\/p>\n\n\n\n

Combine different sources of lead generation and provide differential value.<\/h2>\n\n<\/div><\/div><\/div>\n\n
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We used three different traffic acquisition channels: paid ads, email marketing and Telegram. The next step would be to retain all this traffic, and to do so, we designed a value proposition around a course in three lessons.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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STEP ONE<\/strong><\/p>\n\n\n\n

Initial Analysis<\/h2>\n\n\n\n

Before designing a strategy for the launch of the master’s degree, it was necessary to carry out a complete analysis of multiple factors.<\/p>\n\n\n\n

On the one hand, we conducted a study of their database which revealed that the hottest leads and those closest to purchase were no longer responding well to sales actions. Most of them had bought the master’s degree in previous editions and were no longer interested in the product. In addition, we found that no action was being taken to acquire new leads.<\/p>\n\n\n\n

On the other hand, we carried out an exhaustive research on the buyer persona and main competitors, something that would help us to define the launch strategy and establish a more effective communication.<\/p>\n<\/div>\n\n\n\n

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SECOND STEP<\/strong><\/p>\n\n\n\n

A Unique Event to Attract Attention and Add Value<\/h2>\n\n\n\n

After realising that the audience interested in a Master’s Degree in Football Law was quite small, it was clear to us that the main objective was to reach new audiences and generate the need for them to consume the product. To do this, we had to attract their attention with a free event and show them the transformation and benefits of having specific training in Football Law.<\/p>\n\n\n\n

We designed a three-lesson course whose differential value lay in four pillars:<\/p>\n\n\n\n