{"id":87652,"date":"2022-02-15T10:54:15","date_gmt":"2022-02-15T10:54:15","guid":{"rendered":"https:\/\/bigsem.com\/seo-agency\/web-performance-optimization\/"},"modified":"2024-01-26T10:03:35","modified_gmt":"2024-01-26T10:03:35","slug":"web-performance-optimization","status":"publish","type":"page","link":"https:\/\/bigsem.com\/en\/seo-agency\/web-performance-optimization\/","title":{"rendered":"web performance optimization"},"content":{"rendered":"
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Improve the speed of your website to improve its ranking.<\/p>\n\n\n\n

Web Performance Optimization<\/h1>\n\n\n
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WHAT IS IT?<\/strong><\/p>\n\n\n\n

What is WPO and why is it important?<\/h2>\n\n\n\n

When working on web SEO, many businesses focus only on creating a good architecture and writing quality content optimised for Google, but after months of work they do not get the desired results.<\/p>\n\n\n\n

Most fail to take into account that:<\/p>\n\n\n\n

SEO WITHOUT LOADING SPEED IS WORTHLESS<\/strong><\/p>\n\n\n\n

57% of users abandon pages that take longer than 3 seconds to load.<\/p>\n\n\n\n

This has a negative impact on Google’s Core Web Vitals, three of the most important metrics that measure page performance and penalise sites that take too long to open. In short, optimising WPO is optimising SEO<\/strong>. Because not doing so means that:<\/p>\n\n<\/div><\/div><\/div>\n\n

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Decreases the return on your SEO investment<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Worsens the positioning of the website<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Reduce organic and qualified traffic to your website<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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\"romu\"<\/figure><\/div>\n\n\n

“We must differentiate ourselves and implement Rich Snippets in our projects to generate more visibility and traffic”.<\/em><\/p>\n\n\n\n

Romuald Fons<\/strong><\/p>\n\n<\/div><\/div>\n\n

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WPO strategies<\/p>\n\n\n\n

Optimise your web loading speed and maximise the ROI of your SEO investment.<\/h2>\n\n\n\n
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At BIGSEO we present you 3+1 WPO techniques to get a faster website and we explain how to execute them.<\/p>\n\n\n\n

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The Two Big Advantages of Web Performance Optimisation<\/h2>\n\n\n\n
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IMPROVE THE USER EXPERIENCE<\/h3>\n\n\n\n

By implementing WPO techniques, users stay longer on your site because it takes less time to load.<\/p>\n\n\n\n

In addition, with a user friendly website, you achieve more conversions and sales.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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CLIMB THE GOOGLE RANKINGS<\/h3>\n\n\n\n

Google’s Core Web Vitals attach great importance to metrics that measure the loading time of a website, such as LCP, FID or CLS.<\/p>\n\n\n\n

By optimising the delivery speed of your site, you improve its score in these metrics and therefore its positioning in the SERPs.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Quality Hosting for Better Performance<\/h2>\n\n\n\n

Hosting is the element that most influences the loading speed of your website. However, many businesses are not clear about which one to hire and choose one without taking into account whether it is optimised to improve the loading speed.<\/p>\n\n\n\n

This is detrimental to the performance of the website and, therefore, to its positioning, so it is important to hire the right hosting.<\/p>\n\n<\/div><\/div><\/div>\n\n

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HOW TO CHOOSE THE BEST HOSTING?<\/h3>\n\n\n\n
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As specialists in both SEO and WPO we recommend that you have:<\/p>\n\n\n\n