{"id":87701,"date":"2021-10-18T07:55:16","date_gmt":"2021-10-18T07:55:16","guid":{"rendered":"https:\/\/bigsem.com\/seo-agency\/arquitectura-seo-transaccional\/"},"modified":"2024-01-26T09:31:59","modified_gmt":"2024-01-26T09:31:59","slug":"arquitectura-seo-transaccional","status":"publish","type":"page","link":"https:\/\/bigsem.com\/en\/seo-agency\/arquitectura-seo-transaccional\/","title":{"rendered":"Arquitectura SEO-Transaccional"},"content":{"rendered":"
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Increase Qualified Traffic Acquisition<\/p>\n\n\n\n

Transactional SEO Architecture<\/h1>\n\n\n\n
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TRADITIONAL ARCHITECTURES<\/strong><\/p>\n\n\n\n

Traditional Web Architectures no longer work<\/h2>\n\n\n\n

Traditional SEO strategies work with very generic keywords. They are keywords with high demand but with a search intent that is not very purchase oriented.<\/p>\n\n\n\n

By working in this way, sites that implement this type of architecture have three major shortcomings:<\/p>\n\n<\/div><\/div><\/div>\n\n

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They do not exploit all the business opportunities in your sector.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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They attract less qualified traffic and have few conversions.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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They do not work with all the possible keywords offered by the sector.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n

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BEST APPROACH<\/strong><\/p>\n\n\n\n

Transactional SEO Architecture<\/h2>\n\n\n\n

However, there is another way to approach your website’s SEO strategy and take your business to the next level.<\/p>\n\n\n\n

At BIGSEO we have designed a new SEO strategy to exploit the full potential of your business, improve user segmentation and boost conversion rates.<\/p>\n\n<\/div><\/div><\/div>\n\n

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Position your project for transactional keywords with less competition.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Increase the visibility of your website and attract more qualified traffic.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Improve your conversion rate and achieve a higher ROI.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n

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HOW DOES IT WORK?<\/strong><\/p>\n\n\n\n

The AST in depth<\/h2>\n\n\n\n

At the most superficial levels,<\/strong> such as the homepage, we work on the generic transactional keywords with the highest search volume.<\/p>\n\n\n\n

At deeper levels, <\/strong>such as categories and subcategories, we work on more specific keywords with fewer searches.<\/p>\n\n\n\n

This allows the user to be segmented and reach the page that best responds to their search intent. A strategy that improves the user experience and increases the chances of conversion of each page.<\/p>\n\n<\/div><\/div><\/div>\n\n

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BIGSEO Case Study<\/h2>\n\n\n\n
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The Objective<\/h2>\n\n\n\n

Barbacoas.online was created in 2018 as a niche website. After years leading the barbecue sector, the challenge was clear: Scale the business and increase its turnover through Amazon’s affiliate programme.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n

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The Analysis<\/h2>\n\n\n\n

The structure classified the products in main categories but when we analysed the project in depth, we detected that by applying a Transactional SEO Architecture we could increase the traffic and expand the scope of the business. <\/p>\n\n\n\n

After conducting keyword research specific to the barbecue sector, we located a large number of transactional keywords with high conversion potential that were not being worked on.<\/p>\n\n<\/div><\/div><\/div>\n\n

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Our Strategy<\/h2>\n\n\n\n

Based on this research, we will create subcategory pages for these keywords, going from 32 URLs to over 100 pages working on very specific keywords such as “modern barbecues”.<\/p>\n\n\n\n

This will allow us to segment the user to a point very close to the purchase decision and position ourselves with keywords that no one is competing for.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n

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\n\nBook your Free Consultancy<\/strong><\/a>\n\n<\/div>\n<\/div><\/div>\n\n
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OUR WORK<\/strong><\/p>\n\n\n\n

Companies that Succeed with an AST<\/h2>\n\n<\/div><\/div><\/div>\n\n
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Increased visibility x30% with a Local SEO strategy.<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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Increased traffic by 200% and doubled conversions in 4 months.<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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Increased Ecommerce conversions in 3 months.<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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Multiplied Sales and doubled the Database with a Launch Funnel.<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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Conquered the Spanish-speaking market by positioning itself in the TOP 3 of Google.<\/a>.<\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n
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TESTIMONIALS<\/strong><\/p>\n\n\n\n

Our clients love what we do<\/h2>\n\n\n
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\u201cWe grew from 1k to 83k visits per month in just 6 months. We are very grateful!\"<\/p> \r\n

\r\n \"Jake\r\n
\r\n Jake Stainer<\/span>\r\n Typeform<\/span>\r\n <\/div> \r\n <\/div>\r\n <\/div>\r\n
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\u201cImpeccable! Their SEO technique is excellent!\u201d <\/p> \r\n

\r\n \"Jordi\r\n
\r\n Jordi Barredo<\/span>\r\n Enrique Tom\u00e1s<\/span>\r\n <\/div> \r\n <\/div>\r\n <\/div>\r\n
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\u201cWe got an enormous amount of visibility and multiplied our database x2.\u201d <\/p> \r\n

\r\n \"Toni\r\n
\r\n Toni Roca<\/span>\r\n Sports Law Institute<\/span>\r\n <\/div> \r\n <\/div>\r\n <\/div>\r\n
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\u201cSince we launched our new website, we received a lot of contact input and it has been very well maintained, greatly increasing the workflow.\u201d <\/p> \r\n

\r\n \"Elena\r\n
\r\n Elena Irastorza<\/span>\r\n Carasalab<\/span>\r\n <\/div> \r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n<\/div><\/div><\/div>\n\n
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CAREER<\/strong><\/p>\n\n\n\n

Join BIGSEO<\/h2>\n\n\n\n

Join a pioneering company and accelerate its growth with your extensive experience and skills.<\/p>\n\n\n\n

Take the opportunity to challenge your creativity by coming up with innovative solutions to everyday challenges.<\/p>\n\n\n\n

Be part of a passionate team, expand your knowledge on a daily basis and enjoy an enriching work environment.<\/p>\n\n\n

\n\nSearch and apply<\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n
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\"Equipo<\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Want to generate business? Let’s talk!<\/a><\/h2>\n\n<\/div><\/div><\/div>\n\n
<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

… Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":76801,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n\u25b7 Transactional SEO Architecture - AST | BIGSEO Agency<\/title>\n<meta name=\"description\" content=\"This new SEO architecture increases qualified traffic and boosts your website's conversions. Do you want to know how? Enter now\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 Transactional SEO Architecture - AST | BIGSEO Agency\" \/>\n<meta property=\"og:description\" content=\"This new SEO architecture increases qualified traffic and boosts your website's conversions. Do you want to know how? 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